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Most people do not realize that Amazon owns Alexa. The Alexa rank is measured based on the amount of users who visit the blog or web site – but only if they have the Alexa toolbar on their browser.

As Google becomes an unreliable tool for measuring Page Rank – face it, every time the webmasters learn how to use the algorithm, Google changes the rules restoring the elite positions of their advertisers. A blog or website that doesn’t work within their parameters is penalized, benched, and has to start all over somewhere else.

This is giving Alexa and RealRank more importance in the small business world.  Haven’t you noticed more and more of the Paid Post sites adding Alexa and IZEA’s Real Rank to their blog ranking systems? ReviewMe, Text Link Ads ,SocialSpark  and Sponsored Reviews are just a few.

Question #1, will increasing Alexa Rank increase the number of people who a) have the toolbar b) visit your site from the Alexa traffic pool.

One thing that Alexa has in its favor is the fact that it calculates traffic on a three month basis. It also calculates the number of pages viewed as well as the number of visitors.

Getting Started With Alexa Rank

Step one: You need to understand that Alexa rank is skewed towards blogs with a large techie audience. (Much the same way digg is) because the techies are the ones with the toolbars.  If you want to increase your page rank, then you need to convince your blog members and RSS subscribers that the Alexa toolbar is an important download.

Is this a defect? Well, you can look at it two ways. If you can get these people reading your pages, then by default, your blog is considered to have good/original well-thought-out content.

Step 2: Get off Blogspot and wordpress.com.  I’ve talked to several people who have moved blogs off the community blog platforms and watched their daily traffic trends increase from somewhere in the millions to less than 100 000 within two or three months.

This is not a guarantee. www.inspiredauthor.com has more than 350 000 hits a month, more than 10 000 pages on line, is pinged daily, has 150 members who blog, has PR4, and is not in the top 100 000 at the moment. But then, it is not a site that techies would be interested.

Step 3: Consider buying traffic to get started. This will bring visitors to your site, help you determine what the best topics to write about are, and increase your rank. If you make the perfect match (read more on how to make the most of traffic buying and revenue generating in the web promotion section of this blog)

Step 4: Download the Toolbar

IE    http://www.alexa.com/site/download/

FireFox  http://www.quirk.biz/searchstatus/ 

The firefox version

Step 5: Join Social groups such as Digital Point, Stumble upon, and technorati. These sites send visitors to your site, and build ‘inbound’ links. Do not limit yourself when building exposure. I’ve even used yahoo answers!

Step 6: Set your website as your homepage. Alexa is set to limit the number of requests it accepts from a website, per day. However, if you have a laptop, an office computer, a home PC, then the access count up.  Do not set up FireFoxes ‘reload’ feature. This may seem like a good idea, but Alex is smart enough to stop that type of black hat SEO.

Step 7: Include the widget on your site. There’s no evidence that the Widget improves traffic ranking. It only informs Alexa that your site exsists and ensuring your inclusion in the Alexa service.

Step 8: Create sub domains instead of several domains on similar topics. Alexa will combine them into one page rank.

Categories: Rank: Alexa
Tags: Alexa, Getting Started